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Director of Marketing

Overview: This position is meant to be internal and external facing and is responsible for full oversight and execution of The Camp Recovery Center's digital marketing as well as traditional marketing such as collateral and public relations. They are to be fully integrated into the clinical team, ensuring strong, accurate communication of program excellence is constantly generated to determined audiences.
The Director of Marketing is to establish strong relationships with each department head, the executive team, corporate marketing, and the TPS team to ensure seamless communication between silos. The Marketing Director is to creatively be a steward of the brand personality of The Camp Recovery Center and identify audience segments they constantly analyze and understand.
Duties:
? In collaboration with Admissions Department, identify audience segments and develop marketing campaigns and messaging that is unique to each segment
? Regularly meet with Department Heads to ensure communication of new programs and new components of programming are on the website and a part of digital marketing campaigns & in collateral
? Identify audience segments including PRS & consumer for marketing campaigns
? Grow the referent tracking in Salesforce to increase the referent base who are receiving The Camp Recovery Center's branded content.
? Develop new marketing campaigns to new audience segments, expanding The Camp Recovery Center's message to a new referent base
? Develop new marketing campaigns to existing audience segments to keep The Camp Recovery Center front of mind and give the brand a fresh voice
? Manage email marketing platform to create e-blasts and generate content
? Develop meaningful updates and announcements to referent community, alumni, and internal staff so that The Camp Recovery Center is front of mind for the entire behavioral health industry and those who have come through our doors
? Website ownership and management of accuracy
o Constantly provide updates and information to corporate marketing team so website is up-to-date and accurate for consumers
? Generate quality, clinical content through blog support for corporate team to post
? Generate testimonials and patient stories when appropriate to tell The Camp Recovery Center's story
? Manage & execute all The Camp Recovery Center's events including planning, logistics, marketing, and analyzing
? Manage The Camp Recovery Center's public relations efforts; generating media placement for The Camp Recovery Center in national and local media
? Develop print & digital collateral for identified audience segments
? Understand and analyze the reports generated by the corporate marketing team for digital marketing campaigns
? Analyze data from e-marketing to provide best practices related to The Camp Recovery Center's needs
Employment is contingent upon successful DOJ clearance and completion of your background screening, including a pre-employment drug test - we are a drug free facility.
The Camp Recovery Center & Acadia Healthcare
The Camp Recovery Center has been treating adults and adolescents for drug addiction for over 30 years, and has built a nationally recognized reputation in medical and therapeutic communities. Our compassionate and caring treatment programs provide the newest advances in addiction treatment, all while residing in a truly peaceful setting located in the Santa Cruz redwoods. We are committed to providing the best care available for those suffering from the disease of addiction.
https://www.camprecovery.com/
As a member of our team you will have the opportunity to develop your skills within our fast paced and growing program. There are many internal opportunities for advancement both at Camp Recovery Center and our parent company, Acadia Healthcare.
http://www.acadiahealthcare.com/
Acadia is a provider of inpatient behavioral healthcare services. Acadia operates a network of 225 behavioral healthcare facilities with approximately 9,190 beds in 37 states, the United Kingdom and Puerto Rico. Acadia provides psychiatric and chemical dependency services to its patients in a variety of settings, including inpatient psychiatric hospitals, residential treatment centers, outpatient clinics and therapeutic school-based programs
We are dedicated to delivering the highest quality of chemical dependency treatment to adolescents and adults, embracing the values of integrity, responsibility, respect, accountability, and excellence into the care we provide,. Whether you are battling an addiction to alcohol, heroin, meth, or pain medications, you can rest assured that the staff at The Camp will do everything in our power to not only help you heal, but to help you regain the confidence needed to lead a life of lasting sobriety.


 

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